Yes, I am talking to you, my young artist friends…

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If you want to make more money from your works, you need to capitalize on things that would popularize your work. That is my opinion as a critic.(Photo courtesy of http://cdn.dailypainters.com/paintings/the_money__9034_5653e81603861b70601822b845275375.jpg. Copyright of the photo remains with the owner. No copyright infringement intende. Used under Fair Use Policy.) 

I have talked to a senior artist and casually told him that I was convincing some younger artists to invest on publishing their own catalogues and create their own websites. By doing so, I have explained, they can have a broader reach and will increase the probability of selling their artworks, here and abroad. But to my surprise, this senior artist, without batting an eyelash replied, that young artists do not have the money for such materials. Although I am totally dismayed, I have just told that artist that catalogues, more or less, cost just one painting. No more, no less.

 

What have I realized with that conversation? I have realized that some senior artists see younger artists incapable of providing themselves decent and professional-looking portfolios and other marketing materials, either in electronic (web) or printed form. I don’t know if this senior artist sees his juniors as penniless individuals that have no capacity to capitalize on things that will make them earn more money and more prestige.

For me, art is both a form of passion and a form of trade. A painting, a sculpture, a photograph, a piece of music, or a theatrical performance is more than self-expression. It is a form of commodity, a service, or a product that has a monetary equivalent.

You must admit, we’re living in a world where money is a means of exchange, and you need money to create and recreate things. For you to create a painting, you need money. For you to make a sculpture, you need money. For you to shoot and develop pictures, you need money. And for you to have money is to sell whatever that you have: your painting, your sculpture, your performance, your composition, or your script.


You must admit, we’re living in a world where money is a means of exchange, and you need money to create and recreate things. For you to create a painting, you need money. For you to make a sculpture, you need money. For you to shoot and develop pictures, you need money. And for you to have money is to sell whatever that you have: your painting, your sculpture, your performance, your composition, or your script.


Here comes the need for your marketing and advertising materials for you to be able to effectively market your products or your services.

One of the best things that you can do is to have your own online and offline portfolio.

Aside from having your work posted in social media like Facebook, it would be great if you would have your own website where all your information, including your latest works, can be found.

I can still vividly remember what my social media expert friend told me—Facebook and other social media platforms are just for communication purposes. It is not designed for selling. For you to effectively market your product is for you to have an efficient and reliable marketing platform.

Yes, you can have your works sold in an auction (but you need a peddler for this, which I will discuss in another blog), or in an art fair (we have those nowadays, but not that often), or in a gallery show (but you don’t have a show every month, do you?) but it will be lot easier for you to sell your product if you do that by yourself. And you can do that by creating your effective marketing platform, for example a website, and developing your own marketing materials or portfolio.

Creating a website nowadays is a piece of cake. Here in the Philippines, you can have a website done for you for less than ₱9,000 (approximately US$178.36 or €156.13) per year. That’s an equivalent of one painting sales. A printed portfolio, on the other hand, is more expensive though it’s worth it for you can distribute them every time that you have a gathering to attend. You can update that from time to time. How do you think real property and auto vehicle sellers get their clients? It is through their flyers and other advertising and marketing materials strategically distributed online or through a social media platform (Twitter, Instagram, and Facebook).

The advantage of having your own website or online portfolio is that you can reach a broader market. Actually, in 2015 it was reported that 60 million Filipinos are hooked in the internet. In a Rappler report, it has been said that the Philippines has a rapid mobile internet penetration rate at 1.5 times per year. This means that 30 million Filipinos are using social media apps in their cell phones every year.

Would you lose that chance of connecting to prospective clients via the internet through an efficient website or a functioning social media page?

You need to capitalize on things that can help you popularize and sell your products.

I know that it would take a little bit of sacrifice, especially when it comes to money, but I am telling it’s worth it.

Let me tell you story:

I used to ghostwrite for a popular psychic in the U.S. I am not kidding! And you know how he gets his clients? He gets them through his website.

I am not forcing you to develop your website now but think of the possibility of having your paintings or other works be sold abroad.

We’re living in a world of technology, and technology can help you sell and become popular.

Just think of it.

 

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